Unilever’s Brand Impact concept will definitely make them a stronger company

I was thrilled to read this morning that Unilever has woken up to the fact that addressing consumers’ social and environmental concerns is as important for a brand as its functional attributes.

These guys are getting it!

I’ve been saying it on this blog for months now and I’m happy to see this happening.

Unilever Group CEO Patrick Cescau believes the successful brands of will be those that not only satisfy consumers’ functional needs but also address concerns as citizens.

The group is developing a new process that enables a full analysis of social, economic and environmental issues relevant to……..

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